Understanding culture

Cultural Intelligence:

“Cultural Intelligence (CQ) is a key factor in establishing positive work relations in international business. A lack of CQ can lead to conflicts, frustrations and mistrust between partners”

culture Intelligence in business

In recent years Cultural Intelligence (CQ) has flourished in the business arena, subjecting the capability to relate and work effectively across cultures. 

Export Invest acknowledges, that making business in Middle East can be challenging due to lack of CQ, which can lead to low performance, conflicts, frustration and mistrust during a negotiation. Even though basic social skills and common respect for other culture is enough when making business cross-culturally, CQ is especially important to master in stressful situations and during crisis management. 

Working cross - culturally

Companies are in need of help for their international business efforts when entering a new market with different values, beliefs, traditions and religion. 

We offer a range of consultancy services in Cultural Intelligence to facilitate your business access Iraq or the Middle East with the right tools. We have in-depth knowledge and broad experience within CQ and we will provide a strategic plan in accordance to your mission.